Does it surprise you that 45-54 year olds are the fastest growing segment on social media? How about the 22% use social networking sites several times a day. Facebook significantly outperforms Twitter for impacting purchase behavior. Although Twitter is growing more rapidly with 53% of users having been a member for less than a year. Check out these an other amazing social media stats in this Infographic found at All Twitter: 10 Amazing Social Media Statistics.

With any project you take on you need to set metrics to determine if the project was successful. Social media is no different. You need to know if the time and effort you’re spending is providing value for you and your organization. Dave Copeland from readwrite has written a good article called Making the Most of Social Media Analytics. He explains that social media is measurable and that doesn’t mean just counting the “vanity metric” followers.Dave shares Linus Chou’s, of Google Analytics, outline of four ways social media managers could measure the effectiveness of their posts: virality, engagement, advocacy and retention.