In an article on readwrite mobile, John Titlow considers which is a better way to reach reader on mobile platforms: browser or app. It depends on how you want to engage with your audience but 41% of tablet-bound readers prefer the browser to an app. It’s not clear-cut and everyone has an opinion. You need to consider your requirements and audience carefully before deciding to go one way or the other.. Read the article Survey: Tablet Owners Prefer Browsers to Native Apps for more.
With any project you take on you need to set metrics to determine if the project was successful. Social media is no different. You need to know if the time and effort you’re spending is providing value for you and your organization. Dave Copeland from readwrite has written a good article called Making the Most of Social Media Analytics. He explains that social media is measurable and that doesn’t mean just counting the “vanity metric” followers.Dave shares Linus Chou’s, of Google Analytics, outline of four ways social media managers could measure the effectiveness of their posts: virality, engagement, advocacy and retention.