Author Archives: Jeff

Email Will Never Die

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With so many ways to connect with your audience electronically should you give up on email? This article from readwrite will make you think other wise. The medium is virtually unchanged after 40 years with 144.8 billion sent everyday. According to Ray Tomlinson,the creator of email, nothing has filled the space that email serves. As always, you need to know your audience to determine the best way to reach them. Email should be considered along with Facebook, IM, Twitter and others. Read the article Email Will Never Die – The Man Who Invented It Reveals Why.

Another reason to consider Responsive Web Design

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In an article on readwrite mobile, John Titlow considers which is a better way to reach reader on mobile platforms: browser or app. It depends on how you want to engage with your audience but 41% of tablet-bound readers prefer the browser to an app. It’s not clear-cut and everyone has an opinion. You need to consider your requirements and audience carefully before deciding to go one way or the other.. Read the article Survey: Tablet Owners Prefer Browsers to Native Apps for more.

Social Media Analytics

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With any project you take on you need to set metrics to determine if the project was successful. Social media is no different. You need to know if the time and effort you’re spending is providing value for you and your organization. Dave Copeland from readwrite has written a good article called Making the Most of Social Media Analytics. He explains that social media is measurable and that doesn’t mean just counting the “vanity metric” followers.Dave shares Linus Chou’s, of Google Analytics, outline of four ways social media managers could measure the effectiveness of their posts: virality, engagement, advocacy and retention.

Beware malicious QR Codes

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With the proliferation of smartphones more and more organizations are starting to use QR codes. They are a great way for smartphone users to quickly get more information on a person, product or service. I have seen them used on anything from business cards to billboards. But as always you need to beware what you click on. Criminals have also found ways to take advantage of this. About.com has a great article about How to Protect Yourself from Malicious QR Codes.

Mozilla wants to be King of the Mobile Web

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Dan Rowinski wrote a great article for readwrite mobile about how HTML 5 Web apps are going to become a definitive section of the mobile ecosystem in 2012 and the Mozilla is in the perfect position to take the reigns.In Mozilla is Placing Itself in Position to be the King of the Mobile Web Dan says that by continuing to embrace open standards, Mozilla is creating a marketplace for open source HTML5 Web apps that will work on any HTML5 compatible device. Cross-platform standards are the way to future-proof you web efforts.