With Facebook having over a billion users a month you can’t ignore it as a means to connect with people to promote your products or services. Undoubtedly you see “like us on Facebook” everywhere. But is that enough?
This article “Like Us On Facebook”: Why It Doesn’t Work on IncSlingers says you need to do more. The article talks about the importance of having someone with marketing skills to manage your social media. “Marketing has and always will be about communication with people, technology hasn’t changed the”. My favorite line in the article is “a message that has no call to action will fail, always. Like Us On Facebook is not a call to action, it’s a plea”. So provide people with a reason to engage with you.