The article Keywords Are Dead? Long Live Keywords by George Stevens on the Social Media Today website confirmed my view of Search Engine Optimization. People search with keywords so if you want your content to rise to the top of any search result results for a given keyword, your content better be relevant to that keyword. I’ve had many customers ask me about SEO and I always point back to their content. As it says in the article “good quality content will have all the keywords you need”. Search engines decide relevancy based upon content and the words in that content. You need to spend a good amount of time thinking about how your content is structured. Including your keywords in not only body content but headers and navigation as well. This will greatly improve the relevancy of a given keyword on your site.
The article goes on to discuss the death of SEO. It positions professional SEO as being in business to “trick” Google and other search engines. Since searchers want relevant results to their keyword search, Google’s aim is to be “un-trickable” or “SEO proof”. I agree with the author that as SEO practices must evolve. As long as people use search engines to find information there will always be a need to optimize the content of your website.