In an article on readwrite mobile, John Titlow considers which is a better way to reach reader on mobile platforms: browser or app. It depends on how you want to engage with your audience but 41% of tablet-bound readers prefer the browser to an app. It’s not clear-cut and everyone has an opinion. You need to consider your requirements and audience carefully before deciding to go one way or the other.. Read the article Survey: Tablet Owners Prefer Browsers to Native Apps for more.