Responsive Design Requires Strategic Collaboration

I’ve been recommending to many of my customers a responsive design approach for a while now. I’ve always felt that it provides a consistent branded experience across multiple devices with less ongoing maintenance. The trade off is that it does take more effort to define, design and develop a responsive website.

There are lots of articles about responsive design but this one I read on the Real World UX website is the first one that takes a broad overview of the cross-functional perspectives that should be considered. In  “Deciding whether to go responsive requires strategic collaboration” the author details considerations from the business strategy, user experience and development area perspective. For each area there is a list with a need and a short explanation of that need.

The article stresses the need for cross-functional collaboration to broaden the understanding of the needs in each area involved in a responsive website design project. Without this understanding conversations between the areas may “devolve into arguments rather than constructive dialogue”.

The one thing I find missing from this article is a solution to facilitating these sometimes difficult cross-functional conversations. I believe you need to have an experienced Business Analyst involved in the project. Their role are to elicit requirements from all stakeholders in the project – that includes design and development needs. It is their job to be able to communicate those requirements clearly to all parties involved and make sure they understand each others perspectives. I also believe that a strong, independent Project Manager will keep those cross-functional teams on track and informed during the project.

I like the lists of cross-functional considerations in this article. My recommendation for a successful project would be to include a Business Analyst and Project Manager (or someone who can perform both roles) as a part of your responsive website project team.

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