Effective Web Design

Reed Design Works provides customized website planning and design.

At Reed Design Works we believe that effective web design is essential.  Effective web design goes beyond creating appealing visuals, it incorporates ways to offer visitors useful and unique information, solutions and experiences.

Information

Providing visitors useful and unique information will keep them coming back.  All information must reflect your online business strategy.  Content must be organized in a coherent and consistent manner.  The navigation system needs to support and enhance the sites content.

Navigation

Navigation directly affects the user's experience.  Individual site goals, content, and target audience must be taken into consideration when determining navigation systems.  Navigational systems should be intuitive and consistent while providing flexibility to grow with the site.

Visual Presentation

The challange in creating visually appealing web designs is understanding the constraints and capibilities that make the web a unique vehicle for presenting information.  Many things must be considered when designing for a computer screen: color, fonts, spacing, imagery, backgrounds, positioning, navigation, browser and platform compatability, screen sizes and download times, to name a few.  Again, individual site goals, content, and target audience must be taken into consideration when determining visual design.