Write Off Google Plus?

Google Plus will not only prevail but have a staggering number of active users by the end of 2013. This is according to Dave Llorens in his article¬†for Fast Company Plus-One This: Proof the Google Plus Will Prevail. The author states that expectations for Google Plus to be a Facebook killer were off. He even goes on to say that Google never intended to complete directly with Facebook. It’s an interesting premise and to back it up the author points to Google pulling the plug pretty quickly on failed concepts like Buzz and Wave. The real goal is for Google Plus to be the glue that connects all their products into a “big ball of awesome user experience”. Think of all the Google products you use on a regular basis: Search, YouTube, Gmail, Calendar, Maps, Drive, Play, Picasa and more. That means a lot of people are already participating in the Google Plus product. I for one agree – Google Plus is here to stay. Read the article and judge for yourself.